Beowulf :: Epic of Beowulf Essays

The epic poem, Beowulf, depicts the most heroic man of the Anglo-Saxon times. The hero, Beowulf, was an outstanding warrior with all the extraordinary values required by a hero. He was able to use his super-human physical strength and courage to put his people before himself. He encountered terrifying monsters and the most ferocious of beasts, but he never feared the threat of death. His leadership skills were excellent and he was able to boast about all his achievements. Beowulf was the ultimate epic hero who risked his life countless times for immortal glory and for the good of others. Common traits of an Anglo-Saxon warrior were physical strength, leadership skills and heroic stoicism, which Beowulf demonstrated throughout this poem. Beowulf was a hero in the eyes of his fellow men through his amazing physical strength. He fought in numerous battles and returned victorious from all but his last. One of those victorious battles, was the battle against Grendel, in which Beowulf fought against a monster that had killed many men. â€Å"He twisted in pain, and the bleeding sinews deep in his shoulder snapped, muscle and bone split and broke† (31.389). Beowulf showed his great strength by ripping Grendel’s arm with his bare hands, which would be impossible for a regular human to do. When Beowulf fought Grendel's mother, who sought revenge for her son's death, he was able to defeat her as well. â€Å"From its scabbard, broke the chain on its hilt, and then savage, now, angry and desperate, lifted it high over his head and struck with all the strength he had left" (38.535). He was able to slay Grendel’s mother by slashing the monster's neck with a giant's sword that could only be lifted by a person as strong as Beowulf. After defeating Grendel’s mother, Beowulf decided to finish off Grendel by slashing the monster's neck with the giant sword. â€Å"Then struck off his head with a single swift blow. The body jerked for the last time, then lay still† (38.560). After Beowulf chopped off his head, he carried it from the ocean to Herot mead-hall with ease. The head was so enormously heavy that it would take four men to lift and carry it. Another trait of Beowulf was his ability to put his people’s welfare before his own. â€Å"Heard how Grendel filled night with horror and quickly commanded a boat fitted out, proclaiming that he’d go to that famous king, would sail across the sea to Hrothgar, now when he was needed† (23.

Green Technology Essay

There are many things in this world that are ever evolving in technology, from vehicles, television, cell phones, and even green technology. Some of us might not be too familiar with green; however, most people use green technology without even knowing the difference. The following will address questions concerning green technology. 1. What is green technology? 2. What advantages and disadvantages does green technology have? 3. What are the important focuses of green technology? 4. How can Green technology can be profitable? 5. What are the important facts about green technology? 6. What is the future of going green? This is a review of green technology which focuses on these six questions. What is green technology? According to the articleshub. org (2009) the term â€Å"technology† refers to the application of knowledge for practical purposes the field of â€Å"green technology† encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products. What advantages and disadvantages does green technology have? The advantage of using green energy sources is that it is clean so it does not emit anything harmful into the air which has an impact on the environment. It is also renewable which means we will never run out of it unlike oil which is expected to dry up in a decade or so. (Elise, M. , 2010) Disadvantage of green energy source is the amount of produce electricity, how much it can generate is not consistent. This is because we have no control of the weather so if a certain area relies on solar energy and there is a weather disturbance, it will not be able to convert sunlight into electricity. Another disadvantage is the fact that some of the green energy sources cannot be installed in certain areas of the planet. For instance, wave energy can only be utilized if the waves coming from the ocean reach at least 16 feet. The use geothermal energy can only be done in geologically unstable parts of the planet. (Elise, M. , 2010) What are the important focuses of green technology? The most important focus of green technology is changing the production and waste patterns This method is the process of throwing out old methods of production and waste that harm the environment, and creating new ones that produce the same result. Another important part of green technology is innovation. Nvudev. org, 2012) Nvudev. org (2012) stated â€Å"there is new innovative and alternative technology that does not harmfully affect the environment or its people. Another important part of green technology is energy. Energy is another important part of green technology. Energy is a resource that powers the world. Whenever we find new sources of energy and new ways to distribute that energy is important to the future of the human race. Another focus of this technology is ensuring that products produced are re-usable in the future†. Nvudev. rg (2012) believes â€Å"Green technology is important because the methods the planet uses now are depleting our o-zone. Think of green technology as taking the planet earth back a couple of centuries, when a simpler form of survival existed. Technology like this can only be beneficial to the planet. Green technology is the new wave of today’s society. To ensure that planet earth still exist one hundred years from now, education in â€Å"going green† is essential. The key to this type of technology and way of life is making it sustainable for everyone over a long period of time. New methods and ideas will be needed to create a world free of hazardous procedures that humans use too readily to survive†. Elise M. (2010) stated â€Å"Green technology is a system that incorporates the new and innovative methods and materials used to create more environmentally friendly cleaning products. The expectation with technology like this is to change the daily habitual habits of society. Green technology focuses on household cleaning products, waste, inventions, clothing, energy sources, etc. Many focus points make technology like this sustainable†. How can Green technology can be profitable? According to (Schoof, 2012) Green Technology can be profitable. â€Å"The United Nation in a large institutional investors meeting at a conference stated climate change is a risk to avoid and also the opportunity to make good return on investments. The investors, who control more than $20 trillion worldwide, are looking at climate change from a business perspective even as Washington steers clear of the issue. Clean energy investments worldwide grew 5 percent in 2011 over 2010, despite financial turmoil in Europe and a wobbly economy in the U. S. , according to a report released†. Global clean-energy investments reached $260 billion in 2011, about five times more than the $50 billion in 2005, according to a Bloomberg New Energy Finance report. (Schoof, 2012). In the US, only 7% of green energy sources are used nationally. This was much higher 11 years ago. We have to invest more in this clean green energy technology. We can get it from green energy sources such as biomass, biodiesel, geothermal, solar, water and the wind. These are things we have all around us and all it takes is for someone to harness it instead of relying on traditional non-renewable means to produce energy. Schoof (2012) believes â€Å"Globally, solar attracted much more investment than any other source of renewable energy. GE invested $5 billion in research and development in clean energy and efficiency technology. If solar energy is being used and the sun is covered, the emergency generators will be activated and use up the energy that was stored from previously sunny days†. According to the green technology and global market (2012) BCC Research predicts that the global market for energy-efficient technologies will grow at an aggregated compound annual growth rate (CAGR) of 9. % for the 5-year forecast period of 2010-2015, from $200 billion in 2010 to $311. 7 billion by 2015, compared to $331 billion for renewable energy. What are the important facts about using green? By using green energy, wind, solar, geothermal, hydropower, those sorts of things, those are what we call different types of green energy because they are non I’m going to call them non-invasive because they do not disrupt our environment, they actually help to improve it by not creating CO2 emissions and that’s where were going. If wind turbines need more space, they can be installed near the coast instead of putting these on land. (Elise M. , 2010) According to Elise, M. (2010) a study shows that you can generate more electricity while these are placed out in the ocean water. In fact, research is ongoing to try and harness other means to generate the power we need. Power is generated by harnessing the different temperatures in the water. It is currently being used on a small scale both in Japan and Hawaii however if may have a lot promise. There are different types of green energy. Green energy is directly related to green energy resources. One of the green energy resources alternative resource, alternative energy renewable is hydroelectric or hydropower, simply water being used to generate electricity. Solar has been used on a small scale for decades. Today solar is now use on a large scale for homes, industry, and buildings. (Young, 2009) Green technology is a system that incorporates the new and innovative methods and materials used to create more environmentally friendly cleaning products. The expectation with technology like this is to change the daily habitual habits of society. Green technology focuses on household cleaning products, waste, inventions, clothing, energy sources, etc. Many focus points make technology like this sustainable. (nvudev. org, 2012) In order for green technology to have an impact on the environment for the long term it must be sustainable for everyone every day. Sustainability refers to the use of new technologies in a way that will not harm the planet. Green technology researches new ways to use our natural resources without depleting them, and without making it harder for future generations to survive. (nvudev. rg, 2012) What is the future of going green? Technology like solar power and the use of new fossil fuels play a huge part in energy efficiency. Perhaps the most innovative section of green technology is green nanotechnology. This technology refers to the use of both green chemistry and green engineering to perfect the whole notion of going green. If solar energy is being used and the sun is covered, the emergency generators will be activated and use up the energy that was stored from previously sunny days. (Elise, 2010) The future concerning green computers have taken technology to the next level. Green computers are considered environmentally sustainable and eco-friendly. This system of green computers consists of energy efficiency, cost, recycling ability, and environmental sustainability. That’s a lot of energy to use for such a little task. Many companies are working on new and innovative ways to improve computer technology. This is known as green computers. (nvudev. org, 2012) Companies like Dell, Microsoft, Asus, and Gateway are all turning to green computers for the 21 century. The most efficient green computer out of these is the Asus EEE, then the Dell. The dell green computer is already ready for distribution in large numbers. Green computers are smaller, more energy efficient and recycle ready. (nvudev. org, 2012) In my conclusion I have learn that Green Technology is based on the premise that businesses have a responsibility to satisfy human needs and desires while preserving the integrity of the natural environment. There are significant indications that environmental issues will grow in importance over the coming years. Long-term sustainability of the planet is likely to require some rather distinct changes in the ethical behavior of its human population. In the short term finding new ways to incorporate technology and carry on exchanges with greater concern for environmental goods and services offer particular promise. Green Technology and the promotion of responsible consumption are part of that solution. There are many things in this world that are ever evolving in technology, from vehicles, television, cell phones, and even green technology. Some of us might not be too familiar with green; however, most people use green technology without even knowing the difference.

Literature Review Of School To Prison Pipeline - 970 Words

Literature Review Upon reviewing the literature that some scholars have already research, I have found Fader, Lockwood, Schall, and Stokes and some other authors that have researched something similar to my question, â€Å"How is School to Prison Pipeline affecting juveniles around the United States?†. In 2014, Fader wrote an article called A Promising Approach to Narrowing the School-to-Prison Pipeline: The WISE Arrest Diversion Program. In the article, it mentions how the school to prison pipeline came about and how hard it is for a student who enters the school to prison pipeline to get out of it, there’s a stigma to the kids once they have entered the pipeline. By having an afterschool program called WISE might help students enter the†¦show more content†¦Why are children being treated as criminal? Students shouldn’t be held accountable for minor incident that makes them fall into the system. Schools around the nation are contracting polices officer to patrol their schools and students. Police officers are known as School Resource Officer’s (SRO’s) like if given them a different name would matter, instead of being resourceful they are up holding the law in harsh ways. There are many SRO’s in schools and this has led to high number of arrests and criminal charges, instead of keeping a safer environment for the children it is becoming a hunting ground (Schept, Wall, Brisman). Before when a child did something wrong they were given detention, standards, a parent-meeting or maybe even sent to the office, but now the student are sent to the police officer in their schools. Once they are sent to her/him they are punish in such a different way where they can be expelled, suspense or even taken to jail. Once a child is label a criminal there is no way in taking that back, because they start to believe that they are criminals that the world has given up on them and what’s the point of proving that theory wrong. So, when they are released out of juvenile detention or prison they just fall back to the same pattern. Especially because when they are sent away, they are left alone in horrible conditions and treated likeShow MoreRelatedFrom Juvenile Justice School To Prison Pipeline Essay1504 Words   |  7 Pagesthe relationship between educational institutions and the juvenile justice system, which was once created to protect children, has displayed an ultimatum for minors through â€Å"zero tolerance† policies that result in sending individuals from school to prison to pipeline. Studies have shown that these policies are not beneficial to students or the educational environment that should be guaranteed to children. Opponents argue that the policies promote safety, but th rough this research it can be concludedRead MoreBlood Transfusion Should Not Be Banned From A Lighter Sentence952 Words   |  4 Pagescontroversies in the presentation by Caroline, Lucas and Neil are the ability for children to be prosecuted as adults and the school to prison pipeline. These issues were the meat of their presentation an Caroline outlined Restorative Justice as a way to solve the problem of the school-to-prison pipeline. While I do agree that this should be more widely used in schools, I think the scope of this problem should be aimed at the policy of zero-tolerance. Yes, these policies are in place to deter studentsRead MoreSocialization Techniques Of African American Male Within The Criminal Justice System1325 Words   |  6 Pagestechniques of African Americans, in particular black males in the criminal justice system are vastly dissimilar in comparison to their white counterparts. 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Does this kindRead MoreZero Tolerance Policies And School Discipline10009 Words   |  41 Pagesthat funnels millions of students from school into the juvenile justice system (Robinson, 2013). This dilemma, known as the school-to-prison pipeline is garnering much attention in Virginia due to the states continued issues in overcoming the phenomenon. This study explores zero tolerance policies and school discipline to better understand its effect in to bring awareness to an issue that may help in dismantling this pipeline. Particularly looking at those school divisions within Virginia that haveRead MoreWhat I Learned At The Classroom Environment Essay1490 Words   |  6 Pagesincredible amount of time and energy has been spent in creating a culturally responsive classroom. As stated in the literature review, reflection has been a critical component of creating such culture. 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DESCRIPTION OF THE PROJECT: There are many factors that could affect the college and career readiness of African American and Latino males, however programs that marry career and technical skills with academics like the Linked Learning Approach may help to improve that readiness drastically Growing up, my family has always been close, especially myRead MoreEveryday Students Of Color Are Denied Their Right To A1640 Words   |  7 Pageseducation due to schools’ harsh disciplinary actions, such as out of school suspension and expulsions. Schools have a responsibility to keep students safe and provide a disciplined learning environment. There is no argument against this, however the methods utilized to provide a safe climate defy this common sense. More specifically, zero tolerance policies, which require students to be punished consistently and severely in a punitive nature. Zero tolerance policies arose in school systems during theRead MoreEffects Of School On Prison Pipeline And How It Can Be Stopped3748 Words   |  15 Pages THE EFFECTS OF SCHOOL-TO-PRISON PIPELINE AND HOW IT CAN BE STOPPED: A CASE OF TEXAS STATE Name: Reg.no. A research proposal submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Science in†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦in the School of †¦Ã¢â‚¬ ¦., †¦Ã¢â‚¬ ¦.. University Date: DECLARATION This research proposal is my original work and it has not been presented elsewhere for any academic award. No part of this work may be reproduced without prior written permission ofRead MoreTaking a Look at Special Education879 Words   |  4 Pagesand violates the rights of children (Grossman, 1998; Granger Granger, 1986). On the other hand, proponents of special education point to the effectiveness of intensive interventions in the area of reading (Wanzek Vaughn, 2007), as well as literature reviews which have found special education services contribute more to the academic achievement of students with learning disabilities and emotional disorders than general education classrooms (citations from Fuchs). Although the overrepresentation

How to Use the French Adverb Enfin (At Last, Finally)

Enfin, pronounced a(n) feh(n), is a French adverb that means at last, finally, in short, at least. It is usually used in a declarative manner, but it can also be an exclamation: Enfin ! Finally! Note that in informal speech,  enfin  is often  abbreviated  to a single syllable:  fin. A Common French Expression Enfin  is among the most common French expressions, such as: Allons-y !  (Lets go!)Bon appà ©tit !  (Enjoy your meal!)  Ce nest pas grave. (No problem.)De rien. (Youre welcome.)Jarrive ! (Im on my way!)Nest-ce pas  ? (Right?)Oh là   là  .   Oh dear, oh no.Plus à §a change...   The more things change...Sans blague.   seriously, all kidding asideTout à   fait   absolutely, exactlyVoilà  Ã‚  Ã‚  there is, thats it Expressions and Usage of Enfin Here are some of the ways enfin is used: Enfin seuls ! Alone at last!Elle y est enfin arrivà ©e. She has finally succeeded.Enfin...(interjection)   well, at least, lets say, all in all, in a word, I meanIl est intelligent, enfin, malin.  Ã‚  Hes smart, or at least shrewd.Jai perdu mes clà ©s, quelquun ma volà © la voiture, jai à ©tà © virà ©Ã‚  : enfin, pas une bonne journà ©e. I lost my keys, someone stole my car, I got fired: All in all, not a good day.Jen veux deux, enfin, trois.   Id like two, I mean three of themEnfin  ! Depuis le temps  !   Finally ! About time too !Un accord a à ©tà © enfin conclu.   An agreement has at last been reached.Enfin, jaimerais vous remercier de votre hospitalità ©.   Well, I would like to thank you for your hospitality.Enfin in short, in brief, in a wordElle est triste, mais enfin elle sen remettra.   Shes sad, but still / after all, shell get over it.Oui mais enfin, cest peut-à ªtre vrai.   Yes, after all it might well be true.Elle est jolie, enfin, à   mon avis. [valeur restrictive]   Shes pretty, (or) at least thats my opinion.Enfin  ! Cest la vie  !   Oh well, such is life !Ce nest pas la mà ªme chose, enfin  !   Oh come on, its not the same thing at all !Enfin, reprends-toi  !   Come on, pull yourself together !Enfin quest-ce quil y a  ? What on earth is the matter ?Cest son droit, enfin  !   Its his right, after all !Tu ne peux pas faire à §a, enfin  !   You cant do that !Un meurtrier pourrait facilement  maquiller  une strangulation par une pendaison post-mortem.  Ã‚  A murder could easily  cover up  a ligature strangulation with a post-mortem hanging.Je vais me faire coiffer et  maquiller.   Im off to have my hair and makeup done.

The Marxist Model Of Class Struggles - 1052 Words

The Marxist Model is thoroughly used throughout the duration of The Communist Manifesto to break down the complexity of the pamphlet into 3 parts. The 3 parts include history, economics, and social class; each collaboratively explaining the alienation of certain social classes and how class struggles arise. Karl Marx presents the notion that history is inevitable and the idea of class struggles will always be present in society. Marx recounts the numerous times in society where social classes crashed and ended in a revolution. By understanding Marx’s premises, we can conclude that as long as there is capitalism, class struggles will always be prevalent. In terms of economics, Karl Marx explains that the proletarians are constantly being†¦show more content†¦Normally historical references are an effective way to draw the reader to a better understanding, but in terms of the Communist Manifesto, that would be dubbed inaccurate. Marx takes the time to compare those classes that evolved out of the Modern Industrial era to those within the feudal system. Provided, knowing that the feudal system was a system that occurred before the time of capitalism, the connection between the two wasn t comprehensible nor was the overarching argument Marx was attempting to present to the reader. In addition, another method Marx used that was effective and lead to a broader understanding of the argument he was trying to unveil was his ability to critique the principles of other movements. The Communist Manifesto is inevitably a difficult read for general intro level political science students. While being incredibly interesting and maintaining my attention cover to cover, its concepts, analogies and theories many times went over my head. I caught myself reviewing a paragraph 4 times over, simply to understand the gist of it. I conclude that The Communist Manifesto was written in a manner that would ultimately eliminate many from understanding the principles of communism. It was written at a high intellectual capacity, which will in essence deny those who are not educated from being knowledgeable on the ideology. Furthermore, Karl Marx ability to state an argument in the most simplistic

Developing Marketing Strategy For Starbucks

Question: Discuss about the Developing Marketing Strategy for Starbucks. Answer: Introduction The report would discuss the marketing strategy of Starbucks through the analysis of 5Cs of the company. The 5Cs would comprise of Company, Customer, Competitor, Collaborator and Customer Requirements. The report would further discuss how Starbucks has maintained its brand image in the changing business environment through its adaptability and innovation. The report would develop a marketing strategy to enter a new potential market with its new product, value proposition and a brand positioning statement. Finally, the report would develop marketing tactics for Starbucks through 7Ps of marketing mix. Starbucks Company Profile Starbucks is a premier coffee company with its coffeehouse chain all over the world. It is a US based company with its operating stores located in US, China, Canada, Japan, South Korea, UK, Australia, India etc. Starbucks has been able attract its customers through its premium quality coffee, affordable and luxurious infrastructure, customer engagement and innovation and adaptability (Starbucks, 2016). Starbucks mission is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. (Starbucks, 2016). With its every cup of coffee, it thrives to bring an exceptional experience to life (Starbucks Australia, 2016). The company assures that it delivers the best quality of coffee by maintaining the sourcing of coffee beans. The mission clearly signifies that the company believes in creating a great experience through its premium quality services and luxurious ambience (Reinhard, 2016). Starbucks effectively uses relationship marketing through social media and Starbucks idea website. It employs 5R marketing strategy approach through social media marketing for continuous customer engagement. Recognize, Relevant Offer, Reveal, Redeem and Reward is the 5R strategy approach which helps in attracting its customer through exciting and amazing offers (Simon, 2009). Starbucks provides a unique Starbucks Customer Experience through its great execution of services and luxurious infrastructure (Starbucks, 2016). Since its inception, it has been evolving its marketing strategies to develop a personal relationship with its customers through its rich caf experience (Yeshin, 2012). Initially, Starbucks started its business operations through selling coffee beans and equipments which was evolved with the idea to sell coffee and espresso drinks. The products of Starbucks include different flavors of coffee and tea such as brewed coffee, caffe latte, cappuccino, caffe misto, chai tea, tea latte, English breakfast tea etc. Its iced beverages menu includes iced Americano, iced caff mocha etc. Apart from beverages it also serves fresh food such as cakes and pastries, sandwiches etc (Schultz, 2011). Coffee industry is one of the growing industries in Australia and has grown over the past five years. There are many players in the industry such as Dunkin Donuts, Seattles Best, Folgers etc. Starbucks has shown its authority over the other players through its premium pricing policy (Schultz, 2012). Analysis of 5Cs of Starbucks Strength of Starbucks The strength of Starbucks is that it has built its strong brand name over the years and has been able to maintain its loyal customers through that. The company has created its extensive global supply chain all over the world though its increasing loyal customers. In spite of companys increasing prices, it has been able to attract customers from all over the world. Apart from that it is also able to maintain its business through diversification and acquiring subsidiaries. Its innovative and adaptive marketing strategy allows it to engage its customers (Yeshin, 2012). The key resources of Starbucks are manpower and retail store. Manpower: Starbucks has very well employed its manpower by accumulating well trained employees in the company. Every single employee from the level of front staff service to the manager level staff is trained (Schultz, 2012). Retail Store: Starbucks has its retail stores operating all over the world. The strategic location for a retail store is an asset for the company which has allowed to company to dominate over the coffee industry (Percy, 2008). Apart from the above resources, companys brand name adds to its value in the market and has allowed building a sustainable business model. Its unique Starbucks experience concept combined with its innovative marketing strategies such as Starbucks idea has maintained its brand equity through continuous customer engagement (Percy, 2008). Weakness Starbucks employs premium pricing policy which only attracts high class consumers and the remaining low class consumers which comprises of a large population is left out. The products of Starbucks are generalized which does not allow market penetration. It does not use the concept of the country or the city to attract the customer rather employs a generalized corporate concept which can be easily copied by other organizations (Simon, 2009). Opportunities Starbucks has its coffee chain across the globe but still it has scope for further expansion in Asia, Africa and the Middle East. Through product diversification and adapting the cultural values of the respective region, it can expand itself in the location of Asia which has great future prospect in terms of companys growth. This would give company a competitive edge over its competitors. Further, it has scope for partnering with other firms or making joint alliances is also a considerable option (Simon, 2009). Threats Starbucks premium policy allow to serve only high class consumers, the remaining low class are served by its competitors such as Dunkin Donuts, McDonald etc. Starbucks faces tough competition from its competitors and finds it extremely challenging to attract low class consumers (Simon, 2009). Customer Analysis Starbucks key customers are high class consumers who are not price sensitive and are not affected by the price hikes of the Starbucks. During a recession or severe crises, they do not bother to pay high price for a coffee. They rather find it very affordable due to its luxurious environment and infrastructure (Conlon, 2015). Though, Starbucks has also started serving low class consumers through its low priced products. Collaborators Starbucks sources its raw material from suppliers and farmers who grow and produce these products. This is the best method of sourcing because it maintains the quality of the product and maintain long term sustainability of the premium products that Starbucks offers. The Arabica coffee, cocoa, tea or other manufactured goods are all sourced from these suppliers (Starbucks Australia, 2016). Starbucks has designed its multiple distribution networks very strategically in order to reach a wider market. Starbucks has its own retail stores all across the globe through which the company imports and processes coffee and sells it under its own brand name. Starbucks also supplies its product to supermarket and groceries. Apart from that its products are supplied to hotels, airlines and coffee suppliers (Conlon, 2015). Competitors Its competitors are Dunkin Donuts, McDonalds, Costa Express. Starbucks faces tough competition from them because of their low prices. They are able to attract low class consumer which comprises of a large population. The coffee industry has low market entry barriers and thus, there is always a threat of new entrants to the industry. Though the probability of new entrants is high, Starbucks would not be affected by them because of its strong brand name in the coffee industry (Groth Lubin, 2011). PEST Analysis Political Factors The political factors include adhering to the laws and regulations of the country in terms of sourcing raw materials so as to not violate any social or environmental norm. The other political factors can involve tax policy and employment laws of the country (Schultz, 2012). Economical Factors The great recession is the key economic factor and has declined the sales of Starbucks because of the customers switching to other less expensive options. Apart from that the labor and operational costs are also rising continuously. Other economic factors could be taxation, exchange rates of local currency and the environment of the country (Groth Lubin, 2011). Socio-Cultural Factors The socio-cultural factors refer to the changing lifestyles of the people and their changing buying behavior. Starbucks would have to degrade its quality in order offer less expensive products to the customers. Then there are green and ethical chic customers and Starbucks would have to make sure that its products align with the customer requirement (Sokolowski, 2013). Technological Factors Starbucks adaptability approach has allowed it to enjoy the benefits of emerging technologies such as social media, smart phones, iphones etc. It internet facilities in the retail stores gives it an edge over the competitors. The other technological factors are emerging innovative technology, agricultural development and developments in the biotechnological fields (Schultz, 2012). Legal Factors The legal factors could regulations for product safety and employment regulations. Product safety regulations by the government are beneficial for Starbucks as it would help it to maintain its product quality. On the other hand employment regulations could pose some restrictions on Starbucks access to labor market. Environmental Factors Environmental factors are maintaining a sustainable framework, taking responsibility for sourcing of the material and promoting products which are eco friendly. All of them are beneficial for Starbucks and would help to achieve its goals and objectives Customers Requirement Analysis Starbucks collects the information regarding the customer requirement from various sources and Starbucks idea is one such source. Starbucks idea is a website which allows to chat the customer with company employees. It is an open platform where a customer can share what changes or improvement could be carried out in the company to ensure customer delight (Sokolowski, 2013). Apart from this, it also actively uses social media network to stay connected to its customer through facebook, google plus, twitter etc. Apart from that a customer can also leave a note in the retail store of Starbucks to share his personal experience with the Starbucks. This way Starbucks extensively uses market research to ensure that customer requirement are fulfilled (Sokolowski, 2013). Competitors Analysis The key competitors of Starbucks are Dunkin Donuts and McDonalds who are posing threat to the company. The company has a specific department for gathering the market data of its competitors. The company collects data through its customers and distributors who gives an idea about the performance of other players in the industry, published annual reports, industry reports etc (Groth Lubin, 2011). Analyzing the Changing Business Context Starbucks has been very responsive to the changing business environment through its adaptability and innovative approach. The company makes extensive use of social media network, dedicated website and customer feedback to stay updated with the current business trends and requirements of the customers. Its presence on Facebook, Twitter and other social media network has allowed interaction with the customers and receive a feedback directly from the customer. Its dedicated Starbucks idea website ensures that it meets the needs and requirement of the customer through feedback and suggestions from their end (Reid Plank, 2004). Since its inception it has evolved with its innovative marketing strategies such as the concept of 5Rs which excites customer through attractive offers by directly reaching their email boxes (Reid Plank, 2004). Collaborators Role Starbucks uses ethical sourcing to obtain its raw materials such as tea, coffee and employs responsible farmer purchasing practices. This allows it to maintain its premium quality of its products and build a long term supply of the premium products. The company critically evaluates the quality of the material through its third party verification organizations. The company continuously engages with its stakeholders, suppliers and farmers to maintain the premium quality of the product and improve its practices. The company continuously seeks feedback and responses from its suppliers and distributors for the market research (Floor, 2006). The retail stores of Starbucks are one of the key sources of distribution and take feedback from the customers regarding their experience with the Starbucks. The company also gathers information regarding the same from the hotels and airlines where it supplies it products. Developing Marketing Strategy Starbucks has its operational stores across the globe but still has a scope for expansion in the Asian market. The Asian market has a growing economy which would help the company to maximize its profits. India is the potential market in Asia with its huge population size and great demand for the product. Though there are few retail stores in India as well but they all are franchise stores. Indias socio cultural factors would greatly support for a complete set up of the company. Low labor cost and availability of resources are the great benefits of the market. Starbucks can target the higher middle class segment which comprises of the major population in India. Starbucks would have to launch a new product with low price in order to compete with other brands such as Dunkin Donuts, CCD, Costa, Barista etc. The target market would comprise of working class corporate who are looking for a great coffee along with luxurious and affordable infrastructure. The corporate professionals staying away from their families look for a place to hang out with their friends and colleagues and even families sometimes (McDonald, 2007). This new product would be especially designed to meet the requirements of the customers. Low prices would act as a value proposition for the customers because they would get a unique Starbucks experience for affordable prices. Target Market: Corporate executives who work in multinational companies and are currently the customers of Dunkin Donuts and Costa and Barista. They look for affordable and well maintained cafes and restaurants to have a quality time with their friends and colleagues. This way they can have their business meetings at Starbucks at very affordable prices (McDonald, 2007). Value Proposition: Offering Starbucks premium quality at affordable prices. Positioning Statement: Corporate executives can now enjoy a cup of Starbucks coffee everyday with their friends and colleagues at affordable prices. Come at Starbucks to spend a valuable time with your friends and colleagues (Floor, 2006). Developing Marketing Tactics through Marketing Mix Product: An affordable Starbucks coffee would attract huge number of customer executives. They would prefer Starbucks for business meetings above any other brand because of its strong brand name and affordable prices would be a value proposition for them. Place: Starbucks can open its stores near the offices of multinational companies where the corporate executives find it easy to reach (Kubicki, 2015). Price: The prices of Starbucks would be brought down so as to compete with its competitors and provide an affordable coffee to its target market of corporate executives. Promotion: Starbucks can promote through Social Media and Email Marketing which are strong tools of marketing. It can send an email to all the executives to give them great deals and offers for their business meetings at Starbucks. Using 5Rs strategy, it can promote its product through email marketing (Blakeman, 2014). People: Starbucks can easily hire front office staff and employees but would have to maintain its brand image through the right people because the front office staff would be responsible for carrying out great services. The staff should be well mannered and trained so as to attend the customers tactfully (Ang, 2014). Processes: Starbucks would have to ensure its great service execution that it has been maintaining over a period of time. It would have to deliver great services so as to maintain its unique Starbucks experience (Kubicki, 2015). Physical Evidence: Starbucks would have to ensure its great infrastructure so as to cater the corporate executives. Well maintained infrastructure would attract the executives for their business meetings and quality time with friends (Blakeman, 2014). Conclusion The report has thus, discussed and analyzed the marketing strategy of Starbucks and how it has positioned itself over the years. The report has thoroughly discussed and analyzed the 5Cs of the company and identified the strengths, weaknesses, threats and opportunities of the company. PEST analysis helps to evaluate the external factors impacting the company. The report then develops a marketing strategy for Starbucks through analyzing India as its potential target market because of its huge population and growing economy. The discussion further extends to value proposition of an affordable priced product of the Starbucks with corporate executives as it target. It further discusses the 7Ps of marketing mix to develop marketing tactics for the proposed target market. Starbucks can attract its target audience by opening its stores nearby the corporate offices so as to attract the target audience for business meetings and quality time with friends. References Ang, L. (2014). 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Integrity free essay sample

Integrity A goal that everyone hopes to reach, a quality that many falsely claim to have, and a way of life that is seemingly difficult to live by. Im not even sure people really know what the word means, yet I personally hear it used all too often. It is to have a firm adherence to a code of especially moral or artistic values. It is to be unimpaired in everything. Some would say to have this they must be perfect. It is something that is almost unattainable yet talked about and used so carelessly. What is it that I am referring to? Something a wise man named Martin Luther King had. It is something that we all hope to one day be, and will talk about one day getting there when in reality the American way of living keeps us from reaching that goal. It is integrity that I am writing about. We will write a custom essay sample on Integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is something that we all strive for as we live our day to day lives as lies. It is something that is talked about but never acted on. Integrity seems to be an unattainable trait by many and that is due to the fact that it is so much easier to get through life taking short cuts and lying. People fear confrontation and hard work and that is why we lie and cheat our way through situations. Now Im not saying that theres no integrity in life at all. We all, (well mostly all) have morals and rules that we live by and follow. There is a bit of integrity in all of us, some more than others, but nonetheless it is there. There are many factors that influence and support an integrity filled life. The economic state that you live in, the physical state you live in, as well as the emotional state you live in all influence how much integrity you have. To live with integrity is to literally integrate what you think, know, believe with what ou say; and to integrate what you say with what you do. I think many factors influence person to have integrity. Who a person looks up to as a child may determine the type of person they want to grow up to be. Ethics are the foundation on which long-term success is built. Integrity is defined as the adherence to moral and ethical principles. Integrity is, therefore, the result of strong ethics. To live an integrity filled life is to live a complete and whole life working hard and earning what you get, whether it is good or not. Sometimes you yourself have to ose in order to do the right thing. The world doesnt revolve around one being, and that is something that is difficult for some people to wrap their heads around. IVe done some research on the topic of integrity to get a sort of fly on the wall perspective of how other people view integrity. After my research I have come to the conclusion that people all wish to live a life with integrity, though few ever do. There is a famous quote by Albert Einstein Whoever is careless with the truth in small matters cannot be trusted with important matters This man had integrity and he orked hard and he was a brilliant man. This quote is accurate in describing how a person with integrity may view the world. I believe that there is a strong social influence on how we live as humans. Our integrity is very much dependent on who we surround ourselves with. The world is a social place; we form relationships with people and groups on a day to day basis. It is only natural for the majority of us to want to be accepted by the people we are surrounded by therefore we conform to their social norms, whether it is morally right for us to do so or not. The decision to integration of experience and to live your life according to your understanding and principles; can be a very liberating experience. A commitment to living with integrity involves adopting a few general principles that can serve as guideposts to moral decision-making. Maintain a commitment to honesty, fairness, and the highest level of ethics in every interaction. Our actions demonstrate our integrity. Our actions are determined by who we surround ourselves with and how easy or difficult it is for us to fall to peer pressure.