How to Use the French Adverb Enfin (At Last, Finally)

Enfin, pronounced a(n) feh(n), is a French adverb that means at last, finally, in short, at least. It is usually used in a declarative manner, but it can also be an exclamation: Enfin ! Finally! Note that in informal speech,  enfin  is often  abbreviated  to a single syllable:  fin. A Common French Expression Enfin  is among the most common French expressions, such as: Allons-y !  (Lets go!)Bon appà ©tit !  (Enjoy your meal!)  Ce nest pas grave. (No problem.)De rien. (Youre welcome.)Jarrive ! (Im on my way!)Nest-ce pas  ? (Right?)Oh là   là  .   Oh dear, oh no.Plus à §a change...   The more things change...Sans blague.   seriously, all kidding asideTout à   fait   absolutely, exactlyVoilà  Ã‚  Ã‚  there is, thats it Expressions and Usage of Enfin Here are some of the ways enfin is used: Enfin seuls ! Alone at last!Elle y est enfin arrivà ©e. She has finally succeeded.Enfin...(interjection)   well, at least, lets say, all in all, in a word, I meanIl est intelligent, enfin, malin.  Ã‚  Hes smart, or at least shrewd.Jai perdu mes clà ©s, quelquun ma volà © la voiture, jai à ©tà © virà ©Ã‚  : enfin, pas une bonne journà ©e. I lost my keys, someone stole my car, I got fired: All in all, not a good day.Jen veux deux, enfin, trois.   Id like two, I mean three of themEnfin  ! Depuis le temps  !   Finally ! About time too !Un accord a à ©tà © enfin conclu.   An agreement has at last been reached.Enfin, jaimerais vous remercier de votre hospitalità ©.   Well, I would like to thank you for your hospitality.Enfin in short, in brief, in a wordElle est triste, mais enfin elle sen remettra.   Shes sad, but still / after all, shell get over it.Oui mais enfin, cest peut-à ªtre vrai.   Yes, after all it might well be true.Elle est jolie, enfin, à   mon avis. [valeur restrictive]   Shes pretty, (or) at least thats my opinion.Enfin  ! Cest la vie  !   Oh well, such is life !Ce nest pas la mà ªme chose, enfin  !   Oh come on, its not the same thing at all !Enfin, reprends-toi  !   Come on, pull yourself together !Enfin quest-ce quil y a  ? What on earth is the matter ?Cest son droit, enfin  !   Its his right, after all !Tu ne peux pas faire à §a, enfin  !   You cant do that !Un meurtrier pourrait facilement  maquiller  une strangulation par une pendaison post-mortem.  Ã‚  A murder could easily  cover up  a ligature strangulation with a post-mortem hanging.Je vais me faire coiffer et  maquiller.   Im off to have my hair and makeup done.

The Marxist Model Of Class Struggles - 1052 Words

The Marxist Model is thoroughly used throughout the duration of The Communist Manifesto to break down the complexity of the pamphlet into 3 parts. The 3 parts include history, economics, and social class; each collaboratively explaining the alienation of certain social classes and how class struggles arise. Karl Marx presents the notion that history is inevitable and the idea of class struggles will always be present in society. Marx recounts the numerous times in society where social classes crashed and ended in a revolution. By understanding Marx’s premises, we can conclude that as long as there is capitalism, class struggles will always be prevalent. In terms of economics, Karl Marx explains that the proletarians are constantly being†¦show more content†¦Normally historical references are an effective way to draw the reader to a better understanding, but in terms of the Communist Manifesto, that would be dubbed inaccurate. Marx takes the time to compare those classes that evolved out of the Modern Industrial era to those within the feudal system. Provided, knowing that the feudal system was a system that occurred before the time of capitalism, the connection between the two wasn t comprehensible nor was the overarching argument Marx was attempting to present to the reader. In addition, another method Marx used that was effective and lead to a broader understanding of the argument he was trying to unveil was his ability to critique the principles of other movements. The Communist Manifesto is inevitably a difficult read for general intro level political science students. While being incredibly interesting and maintaining my attention cover to cover, its concepts, analogies and theories many times went over my head. I caught myself reviewing a paragraph 4 times over, simply to understand the gist of it. I conclude that The Communist Manifesto was written in a manner that would ultimately eliminate many from understanding the principles of communism. It was written at a high intellectual capacity, which will in essence deny those who are not educated from being knowledgeable on the ideology. Furthermore, Karl Marx ability to state an argument in the most simplistic

Developing Marketing Strategy For Starbucks

Question: Discuss about the Developing Marketing Strategy for Starbucks. Answer: Introduction The report would discuss the marketing strategy of Starbucks through the analysis of 5Cs of the company. The 5Cs would comprise of Company, Customer, Competitor, Collaborator and Customer Requirements. The report would further discuss how Starbucks has maintained its brand image in the changing business environment through its adaptability and innovation. The report would develop a marketing strategy to enter a new potential market with its new product, value proposition and a brand positioning statement. Finally, the report would develop marketing tactics for Starbucks through 7Ps of marketing mix. Starbucks Company Profile Starbucks is a premier coffee company with its coffeehouse chain all over the world. It is a US based company with its operating stores located in US, China, Canada, Japan, South Korea, UK, Australia, India etc. Starbucks has been able attract its customers through its premium quality coffee, affordable and luxurious infrastructure, customer engagement and innovation and adaptability (Starbucks, 2016). Starbucks mission is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. (Starbucks, 2016). With its every cup of coffee, it thrives to bring an exceptional experience to life (Starbucks Australia, 2016). The company assures that it delivers the best quality of coffee by maintaining the sourcing of coffee beans. The mission clearly signifies that the company believes in creating a great experience through its premium quality services and luxurious ambience (Reinhard, 2016). Starbucks effectively uses relationship marketing through social media and Starbucks idea website. It employs 5R marketing strategy approach through social media marketing for continuous customer engagement. Recognize, Relevant Offer, Reveal, Redeem and Reward is the 5R strategy approach which helps in attracting its customer through exciting and amazing offers (Simon, 2009). Starbucks provides a unique Starbucks Customer Experience through its great execution of services and luxurious infrastructure (Starbucks, 2016). Since its inception, it has been evolving its marketing strategies to develop a personal relationship with its customers through its rich caf experience (Yeshin, 2012). Initially, Starbucks started its business operations through selling coffee beans and equipments which was evolved with the idea to sell coffee and espresso drinks. The products of Starbucks include different flavors of coffee and tea such as brewed coffee, caffe latte, cappuccino, caffe misto, chai tea, tea latte, English breakfast tea etc. Its iced beverages menu includes iced Americano, iced caff mocha etc. Apart from beverages it also serves fresh food such as cakes and pastries, sandwiches etc (Schultz, 2011). Coffee industry is one of the growing industries in Australia and has grown over the past five years. There are many players in the industry such as Dunkin Donuts, Seattles Best, Folgers etc. Starbucks has shown its authority over the other players through its premium pricing policy (Schultz, 2012). Analysis of 5Cs of Starbucks Strength of Starbucks The strength of Starbucks is that it has built its strong brand name over the years and has been able to maintain its loyal customers through that. The company has created its extensive global supply chain all over the world though its increasing loyal customers. In spite of companys increasing prices, it has been able to attract customers from all over the world. Apart from that it is also able to maintain its business through diversification and acquiring subsidiaries. Its innovative and adaptive marketing strategy allows it to engage its customers (Yeshin, 2012). The key resources of Starbucks are manpower and retail store. Manpower: Starbucks has very well employed its manpower by accumulating well trained employees in the company. Every single employee from the level of front staff service to the manager level staff is trained (Schultz, 2012). Retail Store: Starbucks has its retail stores operating all over the world. The strategic location for a retail store is an asset for the company which has allowed to company to dominate over the coffee industry (Percy, 2008). Apart from the above resources, companys brand name adds to its value in the market and has allowed building a sustainable business model. Its unique Starbucks experience concept combined with its innovative marketing strategies such as Starbucks idea has maintained its brand equity through continuous customer engagement (Percy, 2008). Weakness Starbucks employs premium pricing policy which only attracts high class consumers and the remaining low class consumers which comprises of a large population is left out. The products of Starbucks are generalized which does not allow market penetration. It does not use the concept of the country or the city to attract the customer rather employs a generalized corporate concept which can be easily copied by other organizations (Simon, 2009). Opportunities Starbucks has its coffee chain across the globe but still it has scope for further expansion in Asia, Africa and the Middle East. Through product diversification and adapting the cultural values of the respective region, it can expand itself in the location of Asia which has great future prospect in terms of companys growth. This would give company a competitive edge over its competitors. Further, it has scope for partnering with other firms or making joint alliances is also a considerable option (Simon, 2009). Threats Starbucks premium policy allow to serve only high class consumers, the remaining low class are served by its competitors such as Dunkin Donuts, McDonald etc. Starbucks faces tough competition from its competitors and finds it extremely challenging to attract low class consumers (Simon, 2009). Customer Analysis Starbucks key customers are high class consumers who are not price sensitive and are not affected by the price hikes of the Starbucks. During a recession or severe crises, they do not bother to pay high price for a coffee. They rather find it very affordable due to its luxurious environment and infrastructure (Conlon, 2015). Though, Starbucks has also started serving low class consumers through its low priced products. Collaborators Starbucks sources its raw material from suppliers and farmers who grow and produce these products. This is the best method of sourcing because it maintains the quality of the product and maintain long term sustainability of the premium products that Starbucks offers. The Arabica coffee, cocoa, tea or other manufactured goods are all sourced from these suppliers (Starbucks Australia, 2016). Starbucks has designed its multiple distribution networks very strategically in order to reach a wider market. Starbucks has its own retail stores all across the globe through which the company imports and processes coffee and sells it under its own brand name. Starbucks also supplies its product to supermarket and groceries. Apart from that its products are supplied to hotels, airlines and coffee suppliers (Conlon, 2015). Competitors Its competitors are Dunkin Donuts, McDonalds, Costa Express. Starbucks faces tough competition from them because of their low prices. They are able to attract low class consumer which comprises of a large population. The coffee industry has low market entry barriers and thus, there is always a threat of new entrants to the industry. Though the probability of new entrants is high, Starbucks would not be affected by them because of its strong brand name in the coffee industry (Groth Lubin, 2011). PEST Analysis Political Factors The political factors include adhering to the laws and regulations of the country in terms of sourcing raw materials so as to not violate any social or environmental norm. The other political factors can involve tax policy and employment laws of the country (Schultz, 2012). Economical Factors The great recession is the key economic factor and has declined the sales of Starbucks because of the customers switching to other less expensive options. Apart from that the labor and operational costs are also rising continuously. Other economic factors could be taxation, exchange rates of local currency and the environment of the country (Groth Lubin, 2011). Socio-Cultural Factors The socio-cultural factors refer to the changing lifestyles of the people and their changing buying behavior. Starbucks would have to degrade its quality in order offer less expensive products to the customers. Then there are green and ethical chic customers and Starbucks would have to make sure that its products align with the customer requirement (Sokolowski, 2013). Technological Factors Starbucks adaptability approach has allowed it to enjoy the benefits of emerging technologies such as social media, smart phones, iphones etc. It internet facilities in the retail stores gives it an edge over the competitors. The other technological factors are emerging innovative technology, agricultural development and developments in the biotechnological fields (Schultz, 2012). Legal Factors The legal factors could regulations for product safety and employment regulations. Product safety regulations by the government are beneficial for Starbucks as it would help it to maintain its product quality. On the other hand employment regulations could pose some restrictions on Starbucks access to labor market. Environmental Factors Environmental factors are maintaining a sustainable framework, taking responsibility for sourcing of the material and promoting products which are eco friendly. All of them are beneficial for Starbucks and would help to achieve its goals and objectives Customers Requirement Analysis Starbucks collects the information regarding the customer requirement from various sources and Starbucks idea is one such source. Starbucks idea is a website which allows to chat the customer with company employees. It is an open platform where a customer can share what changes or improvement could be carried out in the company to ensure customer delight (Sokolowski, 2013). Apart from this, it also actively uses social media network to stay connected to its customer through facebook, google plus, twitter etc. Apart from that a customer can also leave a note in the retail store of Starbucks to share his personal experience with the Starbucks. This way Starbucks extensively uses market research to ensure that customer requirement are fulfilled (Sokolowski, 2013). Competitors Analysis The key competitors of Starbucks are Dunkin Donuts and McDonalds who are posing threat to the company. The company has a specific department for gathering the market data of its competitors. The company collects data through its customers and distributors who gives an idea about the performance of other players in the industry, published annual reports, industry reports etc (Groth Lubin, 2011). Analyzing the Changing Business Context Starbucks has been very responsive to the changing business environment through its adaptability and innovative approach. The company makes extensive use of social media network, dedicated website and customer feedback to stay updated with the current business trends and requirements of the customers. Its presence on Facebook, Twitter and other social media network has allowed interaction with the customers and receive a feedback directly from the customer. Its dedicated Starbucks idea website ensures that it meets the needs and requirement of the customer through feedback and suggestions from their end (Reid Plank, 2004). Since its inception it has evolved with its innovative marketing strategies such as the concept of 5Rs which excites customer through attractive offers by directly reaching their email boxes (Reid Plank, 2004). Collaborators Role Starbucks uses ethical sourcing to obtain its raw materials such as tea, coffee and employs responsible farmer purchasing practices. This allows it to maintain its premium quality of its products and build a long term supply of the premium products. The company critically evaluates the quality of the material through its third party verification organizations. The company continuously engages with its stakeholders, suppliers and farmers to maintain the premium quality of the product and improve its practices. The company continuously seeks feedback and responses from its suppliers and distributors for the market research (Floor, 2006). The retail stores of Starbucks are one of the key sources of distribution and take feedback from the customers regarding their experience with the Starbucks. The company also gathers information regarding the same from the hotels and airlines where it supplies it products. Developing Marketing Strategy Starbucks has its operational stores across the globe but still has a scope for expansion in the Asian market. The Asian market has a growing economy which would help the company to maximize its profits. India is the potential market in Asia with its huge population size and great demand for the product. Though there are few retail stores in India as well but they all are franchise stores. Indias socio cultural factors would greatly support for a complete set up of the company. Low labor cost and availability of resources are the great benefits of the market. Starbucks can target the higher middle class segment which comprises of the major population in India. Starbucks would have to launch a new product with low price in order to compete with other brands such as Dunkin Donuts, CCD, Costa, Barista etc. The target market would comprise of working class corporate who are looking for a great coffee along with luxurious and affordable infrastructure. The corporate professionals staying away from their families look for a place to hang out with their friends and colleagues and even families sometimes (McDonald, 2007). This new product would be especially designed to meet the requirements of the customers. Low prices would act as a value proposition for the customers because they would get a unique Starbucks experience for affordable prices. Target Market: Corporate executives who work in multinational companies and are currently the customers of Dunkin Donuts and Costa and Barista. They look for affordable and well maintained cafes and restaurants to have a quality time with their friends and colleagues. This way they can have their business meetings at Starbucks at very affordable prices (McDonald, 2007). Value Proposition: Offering Starbucks premium quality at affordable prices. Positioning Statement: Corporate executives can now enjoy a cup of Starbucks coffee everyday with their friends and colleagues at affordable prices. Come at Starbucks to spend a valuable time with your friends and colleagues (Floor, 2006). Developing Marketing Tactics through Marketing Mix Product: An affordable Starbucks coffee would attract huge number of customer executives. They would prefer Starbucks for business meetings above any other brand because of its strong brand name and affordable prices would be a value proposition for them. Place: Starbucks can open its stores near the offices of multinational companies where the corporate executives find it easy to reach (Kubicki, 2015). Price: The prices of Starbucks would be brought down so as to compete with its competitors and provide an affordable coffee to its target market of corporate executives. Promotion: Starbucks can promote through Social Media and Email Marketing which are strong tools of marketing. It can send an email to all the executives to give them great deals and offers for their business meetings at Starbucks. Using 5Rs strategy, it can promote its product through email marketing (Blakeman, 2014). People: Starbucks can easily hire front office staff and employees but would have to maintain its brand image through the right people because the front office staff would be responsible for carrying out great services. The staff should be well mannered and trained so as to attend the customers tactfully (Ang, 2014). Processes: Starbucks would have to ensure its great service execution that it has been maintaining over a period of time. It would have to deliver great services so as to maintain its unique Starbucks experience (Kubicki, 2015). Physical Evidence: Starbucks would have to ensure its great infrastructure so as to cater the corporate executives. Well maintained infrastructure would attract the executives for their business meetings and quality time with friends (Blakeman, 2014). Conclusion The report has thus, discussed and analyzed the marketing strategy of Starbucks and how it has positioned itself over the years. The report has thoroughly discussed and analyzed the 5Cs of the company and identified the strengths, weaknesses, threats and opportunities of the company. PEST analysis helps to evaluate the external factors impacting the company. The report then develops a marketing strategy for Starbucks through analyzing India as its potential target market because of its huge population and growing economy. The discussion further extends to value proposition of an affordable priced product of the Starbucks with corporate executives as it target. It further discusses the 7Ps of marketing mix to develop marketing tactics for the proposed target market. Starbucks can attract its target audience by opening its stores nearby the corporate offices so as to attract the target audience for business meetings and quality time with friends. References Ang, L. (2014). Integrated Marketing Communications:A focus on new technologies and advanced theories. Melbourne: Cambridge University Press. Blakeman, R. (2014). Integrated Marketing Communication:Creative Strategy from Idea to Implementation. US: Rowman Littlefield. Clifton, R. (2009). Brands and Branding. UK: Profile Books Ltd. Conlon, J. (2015). 5 Things I Learned Building The Starbucks Brand. Branding Strategy Insider. Available at: https://www.brandingstrategyinsider.com/2015/10/5-things-i-learned-building-the-starbucks-brand.html#.WFikwVV97IU [Accessed 19 December 2016] East, R., Singh, J., Wright, M., Vanhuele, M. (2016). Consumer Behaviour:Applications in Marketing. California: SAGE. Floor, K. (2006). Branding a Store:How to Build Successful Retail Brands in a Changing Marketplace. London: Kogan Page Publishers. Groth, A Lubin, G. (2011). 11 Things Starbucks Does Better Than Almost Any Competitor. Business Insider. Available at: https://www.businessinsider.com/starbucks-does-better-2011-7?IR=T [Accessed 19 December 2016] Kubicki, M. (2015). The Marketing Mix:Master the 4 Ps of marketing. US: 50 Minutes. Luther, W.M. (2011). The Marketing Plan:How to Prepare and Implement it. New York: AMACOM Div American Mgmt Assn. McDonald, M. (2007). Marketing Plans:How to Prepare Them, how to Use Them. US: Butterworth-Heinemann. Percy, L. (2008). Strategic Integrated Marketing Communication:Theory and Practice. US: Routledge. Reid, D.A., Plank, R.E. (2004). Fundamentals of Business Marketing Research. New York: Psychology Press. Reinhard, K. (2016). Differentiation as the key to success. A marketing plan for Starbucks. Munich: GRIN Verlag. Schindler, R.M., Schindler, R. (2011). Pricing Strategies:A Marketing Approach. California: SAGE. Schultz, H. (2011). Onward: How Starbucks Fought For Its Life without Losing Its Soul. UK: John Wiley and Sons Ltd Publication. Schultz, H. (2012). Pour Your Heart Into It:How Starbucks Built a Company One Cup at a Time. New York: Hachette Books. Shimp, T.A. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. US: Cengage Learning. Simon, B. (2009). Everything but the Coffee: Learning about America from Starbucks. London: University of California Press Ltd. Sokolowski, O. (2013). Influences and Attitudes Within Consumer Behaviour Process. Germany: GRIN Verlag. Wilson, J.S., Blumenthal, I. (2008). Managing Brand You:7 Steps to Creating Your Most Successful Self. US: AMACOM Div American Mgmt Assn. Yeshin, T. (2012). Integrated Marketing Communications. US: Routledge.

Integrity free essay sample

Integrity A goal that everyone hopes to reach, a quality that many falsely claim to have, and a way of life that is seemingly difficult to live by. Im not even sure people really know what the word means, yet I personally hear it used all too often. It is to have a firm adherence to a code of especially moral or artistic values. It is to be unimpaired in everything. Some would say to have this they must be perfect. It is something that is almost unattainable yet talked about and used so carelessly. What is it that I am referring to? Something a wise man named Martin Luther King had. It is something that we all hope to one day be, and will talk about one day getting there when in reality the American way of living keeps us from reaching that goal. It is integrity that I am writing about. We will write a custom essay sample on Integrity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is something that we all strive for as we live our day to day lives as lies. It is something that is talked about but never acted on. Integrity seems to be an unattainable trait by many and that is due to the fact that it is so much easier to get through life taking short cuts and lying. People fear confrontation and hard work and that is why we lie and cheat our way through situations. Now Im not saying that theres no integrity in life at all. We all, (well mostly all) have morals and rules that we live by and follow. There is a bit of integrity in all of us, some more than others, but nonetheless it is there. There are many factors that influence and support an integrity filled life. The economic state that you live in, the physical state you live in, as well as the emotional state you live in all influence how much integrity you have. To live with integrity is to literally integrate what you think, know, believe with what ou say; and to integrate what you say with what you do. I think many factors influence person to have integrity. Who a person looks up to as a child may determine the type of person they want to grow up to be. Ethics are the foundation on which long-term success is built. Integrity is defined as the adherence to moral and ethical principles. Integrity is, therefore, the result of strong ethics. To live an integrity filled life is to live a complete and whole life working hard and earning what you get, whether it is good or not. Sometimes you yourself have to ose in order to do the right thing. The world doesnt revolve around one being, and that is something that is difficult for some people to wrap their heads around. IVe done some research on the topic of integrity to get a sort of fly on the wall perspective of how other people view integrity. After my research I have come to the conclusion that people all wish to live a life with integrity, though few ever do. There is a famous quote by Albert Einstein Whoever is careless with the truth in small matters cannot be trusted with important matters This man had integrity and he orked hard and he was a brilliant man. This quote is accurate in describing how a person with integrity may view the world. I believe that there is a strong social influence on how we live as humans. Our integrity is very much dependent on who we surround ourselves with. The world is a social place; we form relationships with people and groups on a day to day basis. It is only natural for the majority of us to want to be accepted by the people we are surrounded by therefore we conform to their social norms, whether it is morally right for us to do so or not. The decision to integration of experience and to live your life according to your understanding and principles; can be a very liberating experience. A commitment to living with integrity involves adopting a few general principles that can serve as guideposts to moral decision-making. Maintain a commitment to honesty, fairness, and the highest level of ethics in every interaction. Our actions demonstrate our integrity. Our actions are determined by who we surround ourselves with and how easy or difficult it is for us to fall to peer pressure.